Growth Marketing Specialist (B2B)
Job Title: Growth Marketing Specialist (B2B)
Job Description: In this role, you’ll work at the intersection of performance and creativity. You will be responsible for driving high-quality leads, translating campaign goals into high-performing ads, and using data to scale what works. If you’re a strategic thinker who loves optimizing funnels and writing compelling copy, we want to meet you!
What You’ll Do:
• Lead Paid Search Strategy: Plan, build, and optimize Google Ads campaigns (Search-first) to drive high-quality B2B leads.
• Optimize the Funnel: Improve lead quality by aligning search intent with high-converting landing pages, CTAs, and messaging.
• Craft Compelling Content: Write and refresh blog posts, landing page copy, social media captions, and email marketing campaigns in English.
• Manage Web & Email Assets: Publish content via WordPress and execute email sends within our marketing platforms (ESP).
• Analyze & Report: Deliver weekly and monthly insights into campaign performance, providing data-driven recommendations to the Marketing Lead.
• Leverage AI: Utilize AI tools to accelerate research, drafting, and analysis while maintaining brand voice and quality.
Required Skills:
What We’re Looking For:
• Experience: 2–4 years in B2B digital marketing with hands-on ownership of Google Ads and performance copywriting.
• Language: Native-level or Fluent English (C1/C2) is a must; you will be writing daily for U.S. audiences.
• Technical Skills: Proficiency in Google Ads, GA4, WordPress, and SEO basics (keyword strategy, metadata, and intent).
• Mindset: A mix of analytical rigor (managing budgets/CPL) and creative execution (writing hooks and ad copy).
• Tools: Familiarity with GTM, CRM lead qualification, and AI-assisted workflows is a major plus.
What We Offer – 100% Company-Paid Benefits:
• English classes (personalized to your level)
• Private health insurance (medicina prepagada)
• Gym membership
• 100% Hybrid Work Model
• Life & funeral insurance
Years of experience needed for this position: 3-4
Hours: 8
Available Positions: 1